







Luxury isn’t declining – it’s being redefined in a shift toward emotion, experience and meaning among HNW consumers.
Against a backdrop of uncertainty, the outlook across the UAE’s HNW and UHNW community remains constructive and increasingly opportunity-led.
For decades, luxury operated on an unspoken agreement: If it was expensive enough, it was valuable enough. That agreement is quietly dissolving.
The Leading Hotels of the World (LHW) has extended its partnership with DayBlink GPO, the largest luxury hospitality buying consortium.
The State of Luxury 2026 is a guide to where is the luxury market headed based on insider feedback — and how to win in a market where affluent consumers are changing their priorities.
New research reveals sharper provider switching in China, major portfolio rotation away from public equities and rising luxury-adjacent consumption driven by travel, wellness and self-improvement.
Luxury isn’t declining – it’s being redefined in a shift toward emotion, experience and meaning among HNW consumers.
Perfumes, cosmetics and beauty
The finalized agreement also includes the signing of beauty and fragrance licenses for the many brands within Kering’s portfolio.
Megacities lead British real estate brokerage Savills’ Resilient Cities Index. But infrastructure investment and a livability focus are helping new cities climb the rankings.
The transaction strengthens capabilities in capital markets advisory through the acquisition of a leader in real estate investment banking.
Kering received $842 million at closing, while a remaining $499 million will be paid to the group five years later.
Advertisers are spending record amounts to advertise during major moments such as the Olympics, but are unable to flex their creative messaging to be of the moment.
US Sailing and Goslings Rum have renewed their partnership for 2026 and 2027, reaffirming Goslings as the national sponsor of US Sailing Adult Championships.



Luxury isn’t declining – it’s being redefined in a shift toward emotion, experience and meaning among HNW consumers.
Against a backdrop of uncertainty, the outlook across the UAE’s HNW and UHNW community remains constructive and increasingly opportunity-led.
For decades, luxury operated on an unspoken agreement: If it was expensive enough, it was valuable enough. That agreement is quietly dissolving.
For decades, luxury operated on an unspoken agreement: If it was expensive enough, it was valuable enough. That agreement is quietly dissolving.
Retailers once again find themselves in the hot seat, trying to attract customers, grow revenue and maintain margins.
Advertisers are spending record amounts to advertise during major moments such as the Olympics, but are unable to flex their creative messaging to be of the moment.
The State of Luxury 2026 is a guide to where is the luxury market headed based on insider feedback — and how to win in a market where affluent consumers are changing their priorities.
While there are a multitude of applications for generative AI, marketing is one of the areas that has made the greatest inroads while still being susceptible to the greatest risks.
The usual approach – clearance sales – are not going to help retailers get out of their current inventory-glut jam and build the runway they need to hit their longer-term goals.
The State of Luxury 2026 is a guide to where is the luxury market headed based on insider feedback — and how to win in a market where affluent consumers are changing their priorities.
Much is said about how to become a leader: stay the course, be focused, work the hours, network, manage up, down and sideways. All true, but will this advice hold up in an era of AI-driven disruption, shrinking headcount, questioned authenticity and geopolitical uncertainty?
The professionals who figure out AI don’t become less human. They become more available for the work that actually requires humanity.














































































