Luxury Marketer

Marketing

49pc of current customer service jobs will be lost to AI by 2030: report

AI agents are not just reducing costs in customer service — they are redefining what customer service work actually is.

Cars

Ferrari Luce: The mythology mistake that luxury brands keep making – and what it costs them

Ferrari is a mythology brand whose valuation — more than $80 billion — rests almost entirely on symbolic distance and irrational desire.

Wealth management

Global family offices retain faith in AI and emerging markets, reducing exposure to US dollar, real estate in diversification: report

Majority of those surveyed in a new study of family offices plan strategic portfolio changes, increase diversification across currencies and deepen investment in artificial intelligence amid a more complex, global investment landscape rife with geopolitical risk and structural uncertainty.

Tech, AI and automation

Future of luxury goods is AI-powered transformation: report

The luxury goods business has reached a pivotal crossroads, where heritage and innovation are converging at an unprecedented pace.

Sustainability

41pc of materials in LVMH products, packaging now from recycled sources or eco-designed efforts

Sustainability is now fully embedded in LVMH’s strategy and is helping drive the transformation of all activities at the world’s No. 1 luxury conglomerate.

Marketing

Brands are failing to nail community in a fragmented market: report

When every consumer gets a personalized version of the brand, there is no shared experience to gather around.

49pc of current customer service jobs will be lost to AI by 2030: report

AI agents are not just reducing costs in customer service — they are redefining what customer service work actually is.

Retail

What are the new rules of true luxury? British luxury marketers expound

That question was discussed earlier this month by brand leaders, economists, editors and creative executives during the Walpole British Luxury Summit in London.

Entertainment

Luxury brands neglecting cultural venues where more UHNWIs are spending time: report

Most valuable customers are increasingly found in social spaces that luxury brands have not yet fully colonized.

Fashion and leather goods

New York’s Frick Collection debuts maiden fashion show as part of 3-year partnership with Louis Vuitton

The Louis Vuitton Cruise Collections evoked the brand’s spirit of travel and the discovery of architectural landmarks.

Retail

The Middle East in context: How Luxury has long innovated from a position of pressure

What does the ongoing disruption in the Middle East teach marketers about the luxury business’ resilience?

Cars

Rodeo Drive Committee to mark US 250th anniversary with 31st edition of Concours d’Elegance

The partnership between the City of Beverly Hills and the Rodeo Drive Committee will celebrate luxury, retail and automotive culture.

Watches and jewelry

Richemont fiscal 2025-26 sales up 11pc to $26B as jewelry brands shine, watch revenue slumps

Sustained investment in craftsmanship, heritage preservation and strategic footprint expansion in distribution and manufacturing helped buoy results.

49pc of current customer service jobs will be lost to AI by 2030: report

AI agents are not just reducing costs in customer service — they are redefining what customer service work actually is.

Global family offices retain faith in AI and emerging markets, reducing exposure to US dollar, real estate in diversification: report

Majority of those surveyed in a new study of family offices plan strategic portfolio changes, increase diversification across currencies and deepen investment in artificial intelligence amid a more complex, global investment landscape rife with geopolitical risk and structural uncertainty.

Future of luxury goods is AI-powered transformation: report

The luxury goods business has reached a pivotal crossroads, where heritage and innovation are converging at an unprecedented pace.

More Research

Ferrari Luce: The mythology mistake that luxury brands keep making – and what it costs them

Ferrari is a mythology brand whose valuation — more than $80 billion — rests almost entirely on symbolic distance and irrational desire.

How brands are turning customers into communities

Conventional wisdom might say loyalty programs cheapen a luxury brand. The concern is understandable as luxury trades on scarcity, exclusivity and an air of inaccessibility.

Why luxury brands are monetizing proximity — and risking symbolic dilution in the process

The steady rise of participation luxury comes with a big asterisk for brands.

More Columns

Bentley Motors, eyeing global 2050 net zero goal, claims sustainability progress with people, products, ops

The British automaker said it has taken a considered and resilient approach In a year marked by geopolitical uncertainty, infrastructure challenges and shifting customer expectations.

Miami’s global events economy reshaping luxury real estate strategyOpen to all readers

The influx of more than 2 million visitors nationwide during the FIFA World Cup is expected to place significant pressure on traditional hotel inventory.

Canada’s Joseph Ribkoff pivots from wholesale-driven fashion biz to balanced omnichannel modelOpen to all readers

Joseph Ribkoff is investing in storytelling, digital channels and brand visibility to shift from being a “hidden gem” to a more culturally relevant and desirable brand.

More Profiles

Bentley Motors, eyeing global 2050 net zero goal, claims sustainability progress with people, products, ops

The British automaker said it has taken a considered and resilient approach In a year marked by geopolitical uncertainty, infrastructure challenges and shifting customer expectations.

Why you should attend the Luxury Marketing Summit May 13Open to all readers

Only 7 days left for the Luxury Marketing Summit May 13 in New York. Few seats left open – join us!

Miami’s global events economy reshaping luxury real estate strategyOpen to all readers

The influx of more than 2 million visitors nationwide during the FIFA World Cup is expected to place significant pressure on traditional hotel inventory.

More Events